HBB Sales Calculator
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Charlie Brown · charles@hubautomation.io

HBB Sales Activity & Comp Calculator

Live model · researched defaults · all inputs editable · roll-up from TM → RM → Force

Live Comp Projection (updates as you move any slider)
$0
Monthly TM Pay
$0
Annual TM Pay
$0
Annual Revenue Generated
0
Annual Cross-Sell Wins
Territory profile:
What You Control
Levers the TM decides — the inputs that drive everything below
Field Activity (Mon–Thu)
TM Lever
Visits during 4 field days per week. Target = ~6/day. Current avg ~1.5/day.
Visits per field day 4
036
Field days per week
Weeks per year
Annual Visits 800
Friday Outbound
TM Lever
Calls + SMS + 1:1 email to firm up next week's appointments.
Total Friday contacts 20
01530
Channel Mix
Calls 40%
SMS 30%
Email 30%
Total: 100%
Market & Win Rates
Researched defaults from B2B benchmarks. Editable but you don't fully control these.
Visit Win Rate
Market
Source: Salesforce State of Sales 6th Ed.
Visit → cross-sell win 4%
2%5%8%
Call Funnel
Market
Source: Cognism B2B Outbound Benchmark.
Connect rate (warm) 40%
Connect → appointment 25%
SMS & Email Funnels
Market
Source: Gartner B2B Buyer Survey, Belkins.
SMS response 35%
Email response (1:1) 15%
Response → appointment 40%
Appointment → visit show 80%
Deal Economics
Aligned with brand-count rollup methodology. Per-customer annual value.
Average Order Value
Market
From HBB's 535 existing cross-sell deals · median $2,427
Order $ $2,500
$0$5K$10K
Orders Per Year
Market
After cross-sell activation. From Acumatica reorder patterns.
Orders / yr / customer 4
1612
Retention Factor
Market
First-year revenue capture. Industrial Distribution Assoc.
Retention 65%
0%50%100%
Annual customer value
$6,500
Pay Plan
HBB sets these. Visible so reps see exactly what they earn.
TM Compensation
HBB Sets
Base + commission + bonuses
Base salary
Commission % of revenue 3.0%
Per-win bonus
Brand activation bonus
% of wins that activate a new brand 12%
0%15%30%
RM Compensation
HBB Sets
For roll-up view: how the RM earns on team performance
Base salary
Override % of team revenue 1.0%
Quarterly bonus (max)
TMs under this RM
💰 What Every Action Is Worth To You
This is your hourly truth. Every visit, call, SMS, and email below is worth real money in YOUR pocket at your current sliders. Move a slider and watch these numbers move with you.
🚛
Per Field Visit
$80
in your commission
~4% win × $6,500 ACV × your pay plan
📞
Per Friday Call
$6
in your commission
40% connect × 25% appt × visit value
💬
Per Friday SMS
$9
in your commission
35% response × 40% appt × visit value
✉️
Per 1:1 Email
$4
in your commission
15% response × 40% appt × visit value
How The Math Flows
Funnel from activity → revenue → comp. Everything transparent.
Activity Funnel (annual)
Field Visits
800
Friday Adds
120
Total Visits
920
Wins
37
Revenue
$240K
Your Comp Breakdown
Base salary $65,000
Commission (3% of revenue) $7,200
Per-win bonus (× wins) $55,500
Brand activation bonus (~4/yr) $10,000
TOTAL ANNUAL PAY $137,700
⚡ What if you pushed harder?
+1 visit/day
$172K
+$34K to you
+5 Friday outbound
$148K
+$10K to you
Both stretches
$182K
+$45K to you
Sources: HubSpot State of Sales 2024 · Salesforce State of Sales 6th Ed. · Cognism B2B Outbound Benchmark 2024 · Gartner B2B Buyer Survey 2023 · Belkins Outreach Report 2024 · MDM Industrial Sales Benchmark 2023 · Industrial Distribution Association 2023 · HBB Acumatica + HubSpot live data.
Built by HubAutomation · v1.0 · May 2026